Using all senses for your didactical staging...
Touch.
The sense of touch is the first and most important human sense with which the environment is perceived. During pregnancy it develops earlier than all other senses - as early as seven to eight weeks. The sense of touch is our contact to the world: we need it to feel the boundaries of our body and to develop our proprioception. Even if a person is blind from birth, he or she can perceive the shape, weight and texture of objects through the sense of touch and thus create a realistic three-dimensional image of the sensed object in the brain. This is made possible by 64.250.000 receptors under the skin, our largest sensory organ. They perceive every stimulus, react to differences in pressure, vibrations, touch, heat and cold, measure the stimulus and pass the information on to our brain for processing. Without this sense, we would not be able to find our way in the world, even though we can see, hear, smell and taste. The sense of touch is also crucial for our thinking and intelligence to distinguish between objects and to understand abstract relationships.
See.
The human sense of sight is one of the most important senses and enables us to perceive and understand the world around us.
The human sense of sight is extremely complex and plays a crucial role in our daily lives, allowing us to gather and interpret information from our surroundings. It is one of the senses that contributes most to human communication and the processing of information.
Hear.
Aside from visual impressions, audible elements provide the highest concentration of information. Audible elements can be processed by the brain on both a conscious and subconscious level, bolstering the emotional anchoring of sensory impressions.
Brand communications today already use both conscious and subconscious auditory signals to create the most effective brand image possible.
The reaction time of the human brain to an auditory signal is only 180 to 200 ms.
Smell.
Olfactory perception is processed in the hippocampus where central memory functions are also managed. In the subconscious, olfactory experiences are connected with memories. Powerful, memorable "olfactory images" are created.
Tests have shown that the mood of participants can be improved by 40% through pleasant aromas. Aromas have a particularly lasting impact if they are connected with positive personal experiences. Our feelings are around 75% dependent on what we smell.
Taste.
Taste-based sensory perceptions directly activate the "reward centre" at the front of the brain and are closely connected with memories and emotions. Consumer studies show that well-known taste experiences not only lead to individual associations but also universal associations.
A specific taste and its corresponding associations are influenced by personal experiences and the cultural context.
According to a study, 77% of participants associated the taste of strawberries with happiness.
…and active learning!
…means doing.
Creating a stimulating learning environment. Active learning is a pedagogical method in which participants are actively involved in the learning process instead of passively absorbing information. This method aims to improve learners' understanding, motivation and skills.
Diving into the brand.
How to dive into a brand?
How to experience a brand with all senses?
Part of the interview with Feisal Meeajaun and Carsten Schroeter at a brand training academy in Dubai.