How we learn. How we change.

We are constantly learning. No matter what age.
A new computer program, a new hobby or a foreign language.

The drive, the motivation to learn something new always starts with a motif.

Our learning cycle concept is based on psychological insights into how adults learn.

In several thousand implementations of brand presentations for employees, we have been able to repeatedly test the didactic learning path in practice and optimise it specifically for the presentation of brands.

This learning cycle concept is based on six successive phases and their reactions in the learner.

Authenticity.

A brand story must be told authentically.
A brand coach must be authentic.
But how to be authentic?

Part of the interview with Feisal Meeajaun,
Katrin Brekenfeld and Carsten Schroeter
at a brand training academy in Dubai.